One of the most important technology industry events of the year is the Consumer electronics trade fairor CES. Big tech companies come out with big reveals every year, and Samsung is no exception. Game Rant recently previewed some of the technology the manufacturer will be showcasing at CES 2025, and of course its TVs didn't fail to impress. While Samsung's lineup includes larger sizes and 8K resolutions, the biggest advancement in the 2025 lineup is the way the QN series takes advantage of artificial intelligence.
The QN TV series from Samsung
This family of Samsung TVs – including QN900F, QN800F and QN700F – are equipped with NQ4 AI Gen 3 processors. These processors provide ways to interact with a person's favorite television shows, such as identifying filming locations, retrieving an actor's filmography, or even learning how to cook foods featured on a television show and purchasing the ingredients. In terms of display, these AI chips can also upscale lower resolution content to 4K to match the screen resolution.
With the QN90F there will be a model with one of the largest consumer displays on the market (115 inches). While pixel size increases with screen size, Samsung is leveraging its new work with AI and using supersized image enhancement technology to reduce the blur associated with size range. The most impressive use of AI technology that Samsung has developed in recent years is its ability to transform legacy media. The distinctive look of early color television is, ironically, a thing of the past for Samsung's AI. The TVs previewed had the ability to record a show like this MASH and turn it into something that would look like it was filmed today.
AI has even been implemented to provide adaptive sound. This AI suite, Vision AI, can even ensure home security by using the Knox Matrix service to encrypt data while monitoring the environment for sudden and unexpected movements and noises that could indicate an emergency in the home . All of this will be available on screens with a gamer-focused refresh rate of up to 165 Hertz on the new flagship model S95F. The company touts that combining the AI suite with this refresh rate can result in some of the most impressive and realistic image quality in the industry.
Turning a TV into a home museum
Another feature that is of great benefit to gamers is the increased focus on glare protection. Samsung says that nearly three in five people rank anti-glare protection as a top priority for their viewing and gaming experience. Therefore, the company has placed great emphasis on giving its 2025 range the best possible – in this case lowest – reflectivity. This is a doubling down on the things Samsung already laid the foundation for with the S95D. The new S95F flagship TV features massively improved anti-glare design choices, some of which carry over to one of Samsung's most interesting recent product lines: the Frame.
The main distinguishing feature of the frame is its appearance when it is turned off. Unlike the ubiquitous black mirrors that screens usually take on when they're turned off, the Frame focuses on another Samsung feature that turns the TV into a work of art. Drawing on hundreds of museum galleries and thousands of artworks, the Frame displays artwork of the user's choice when turned off. Its form factor is designed to look like a sleek, minimalist, modern frame (hence the name), so when not in use it looks like a print of famous artworks like Van Gogh's Starry Night. The company promises that the Frame will deliver gallery-quality images at home.
Adding to the ability to hide a TV as a work of art are the Frame's anti-glare features, Neo-qLED display, 144 Hertz refresh rate and Pantone-validated colors that add a touch of elegance to the paintings available in Samsung's collection Give authenticity. However, it should be noted that Samsung's art collection isn't just limited to Frame TVs, but is available on much of the 2025 lineup.
This aesthetic and wall-flush design would be significantly compromised by the problem of cable routing, so the frame has no cables. Instead, Samsung offers a Wireless One Connect box that takes over the cables for the television.
All in all, this evolution of things that Samsung has been preparing for some time makes them a company worth paying attention to CES opens on January 7th.