LEGO Horizon Adventures should take advantage of a marketing opportunity

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New and old Nintendo and PlayStation fans can immerse themselves in the world of horizon in a new way with what's to come LEGO Horizon Adventures. Here, up to two players can play as LEGO versions of Aloy and her friends and embark on a journey to stop the solar eclipse and discover Aloy's true origins. While LEGO Horizon Adventures Despite being slated for a holiday 2024 release, marketing for a new entry in the popular series has been minimal, with the game only having two trailers and a few social media posts to its name so far. To fix this issue, Guerrilla Games should work with Epic Games to create a cross-promotional event between them Horizon Adventures And LEGO Fortnite.



The popularity of LEGO Fortnite is a great marketing avenue

In 2023, Epic Games debuted LEGO Fortnite in collaboration with the Lego Group Rocket race And Fortnite Festival. Here, players are dropped into massive open worlds in survival mode, similar to Minecraftwhere they can collect LEGO resources, build various structures, collect food and fight. Players can also play in sandbox mode, where they can create structures and items without consuming resources. In both survival and sandbox modes, eight players can inhabit a single world at the same time.


LEGO Fortnite However, it goes beyond the usual survival and sandbox modes as players and official developers alike can create their own worlds and game modes via the Unreal Editor. With this feature, the LEGO Group and other developers have created various types of LEGO islands full of unique play opportunities and environments, such as LEGO space-themed Smoothie Odyssey and LEGO Prop Hunt. Players can even purchase new LEGO outfits or upgrade some of their favorite bases Fortnite Outfits in LEGO styles while playing in LEGO game modes.

The potential of a Horizon Adventures crossover with LEGO Fortnite


While LEGO Fortnite And LEGO Horizon Adventures Since both teams will likely play very differently, especially due to their different player perspectives, there is still a lot of potential for the two to benefit from each other in a crossover. LEGO Fortnite already has a precedent for advertising other LEGO products star Wars Rebel Adventure Island earlier this year. The players could dress classically LEGO Star Wars Minifigure outfits, fight along LEGO Star Wars Weapons and complete objectives with others LEGO Star Wars Characters that help build one star Wars-themed village. Players could even fight LEGO Star Wars Enemies, including several variations of Stormtroopers.

Epic Games could coordinate with Guerrilla to create one Horizon Adventures-Themed event and island similar to that star Wars Rebel adventure. Instead of a Star Destroyer crashing LEGO FortniteThe Horizon Adventures Crossover could revolve around the invasion of some rogue machines LEGO Fortnite World where Aloy and her friends arrive to help the player take them down. Players could complete objectives set by Aloy or some of her friends to help build Carja, Nora, Banuk, or even Tenakth-style villages. Along the way, players could unlock and use some of them horizonThere are even more unique weapons such as the bow, spear, slingshot, tripcaster, and ice rail, to name a few.


LEGO Horizon Adventures Cosmetics in Fortnite

With Horizon Adventures I've already recreated most of it Horizon Zero DawnGuerrilla could let Epic Games reuse their LEGO models by converting the characters into LEGO minifigure form Fortnite Crossovers. From there, players were able to unlock or purchase some of them LEGO Horizon Adventures Outfits from iconic horizon Characters like Sylens, Erend, Varl and Talanah. Epic Games could also use this opportunity to bring back the Aloy Outfit, Blaze Canister Back Bling, Spear Pickaxe, Glinthawk Glider, and Shield-Weaver Wrap, which were first released in 2021 Fortnite. This could allow Epic Games to create new outfits for others horizon Characters in the base Fortnite alongside new accessories based on others horizon Machines and weapons.

The
Horizon Zero Dawn
Cosmetic pack was last seen in
Fortnite
's Shop in March 2023.


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