Omoda and Jaecoo held a major brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted over 250 renowned Key Opinion Leaders (KOLs) from local media and industry and received significant attention from the Saudi Ministry of Investment and the Ministry of Energy.
Several high-ranking government officials were also present to witness the launch.
The event began with a dazzling light show and a digital hologram presenter made a surprise appearance to moderate the live event.
This innovative approach not only provided the audience with a stunning visual and audio experience, but also demonstrated Omoda and Jaecoo’s commitment to future technologies and fashion trends.
Omoda and Jaecoo target new generation lifestyle enthusiasts and the urban elite respectively. Omoda aims to explore new avenues in the era of smart and electric vehicles, while Jaecoo, with its fearless spirit of exploration, strives to push boundaries in the global off-road vehicle market.
In the Omoda series, the C5 embodies a unique and stylish crossover SUV style with its “Art in Motion” design philosophy.
Its exterior design combines a geometric diamond-cut matrix grille, a dynamic and powerful beltline, two-tone 18-inch blade-look rims and the typical fastback silhouette of a coupe SUV, creating a futuristic, technological feel.
In terms of safety, the C5's body is made of 78 percent ultra-high-strength steel and comes standard with advanced intelligent driving assistance systems that provide passengers with world-class safety and comfort.
At the event, the Omoda C5, one of the star models of the OMODA series, showcased its distinctive and elegant crossover SUV style with its “Art in Motion” design philosophy.
Its exterior design features a diamond-cut geometric matrix grille, a dynamic and powerful beltline, two-tone 18-inch rims and the silhouette of an SUV fastback, highlighting its futuristic, technological feel.
This model features world-class safety features, its body is made of 78 percent ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure the safety and comfort of passengers.
Equipped with the ARDIS intelligent off-road system, the Jaecoo J7 is an exemplary example of the Jaecoo series' “From Classic to Beyond Classic” concept.
This system gives the J7 excellent passability on a variety of difficult terrains such as sand, mud and off-road, ensuring that Saudi users can enjoy the ultimate driving experience in any travel situation.
In terms of performance, the J7 is equipped with a 1.6 TGDI engine with a peak torque of 290 Nm, which offers an excellent driving experience with a 7-speed dual-clutch transmission in wet conditions. All J7 models are built to extremely high safety standards and feature an innovative energy-absorbing cage body design, over 80 percent high-strength steel and leading ADAS systems that together form a “Beyond Classic” safety system and intelligent protection.
Shawn Xu, CEO of Omoda and Jaecoo, delivered a strategy speech at the launch event and talked about the brand's remarkable achievements in the global market.
In just over a year since its inception, Omoda and Jaecoo have achieved cumulative global sales of over 260,000 units, with export sales in the first half of 2024 up 54 percent year-on-year.
This success not only confirms the brand's status as one of the fastest growing automotive brands in the world, but also demonstrates its strong competitiveness in the global automotive market.
Behind these successes lies Omoda and Jaecoo's tireless pursuit of deep market penetration and product innovation.
Going forward, Omoda and Jaecoo will continue to expand their presence in the Saudi market, positioning it as a key hub for rapid growth in the Middle East and global markets.
As a personalized alternative energy vehicle brand, Omoda and Jaecoo will focus on the alternative energy field and offer models with various powertrain options, including BEV, PHEV and ICE, to meet the diverse needs of consumers.
Omoda and Jaecoo's global strategy extends beyond the Middle East. The brand is expanding rapidly in Europe.
From the launch event in Spain in February this year, to the establishment of the first factory in Barcelona, to market orientation in Poland and Italy, Omoda and Jaecoo are not only rapidly expanding their sales and service network and supply chain system, but also demonstrating their service expertise and system design capabilities in the global automotive industry.
In addition, the “Go Paris” tour event, which took place during the centenary sporting event in Paris, underlined the brand’s charm and determination to expand in the European market.
Globally, Omoda and Jaecoo view the European market as a testing ground for the survival of technologies and products and a key area for building an international brand.
According to the “Strategy 2030” plan, the brand aims to penetrate more than 60 countries and regions around the world, build more than 3,000 global sales and service networks, and lead the trend of the automotive industry through continuous technological innovation and product improvement, providing consumers around the world with a safer, more environmentally friendly and smarter travel experience.
