Jetstar ditches uniform after 20 years to make way for new designs

Jetstar has scrapped its uniform after 20 years to make way for completely new designs that were one year in the making.

Passengers will no longer see cabin crew in simply the traditional striking orange blazer, black skirts and pants — there are now three new designs featuring a softer orange and blue.

The new pilot uniform will also switch from black to blue with a more “stylish cut”, new epaulets and the option of a neck scarf.

“I work alongside some amazing female pilots, and we will now have more choice of what to wear with the option of a tie scarf or a traditional tie,” Adelaide-based Jetstar pilot, Rosina Helbig told news.com.au.

“I also really like the change from the traditional black to a deep blue pilots’ uniform. I hope our customers love the new look as much as we do.”

Jetstar Group CEO, Stephanie Tully said the new look comes after feedback from staff to change things up.

“We’ve listened to our people and together wanted to create a uniform that reflects how far

we have come as we move into our third decade of operation,” Ms Tully said.

The collection has been created by Aussie fashion designer, Genevieve Smart, who worked alongside 40 Jetstar pilots, cabin crew and airport team members over the past 12 months to come up with the final design.

“With the help of Genevieve Smart, the newly designed collection caters to everyone and

gives our crew more freedom to choose what they would like to wear.”

Ms Tully said the fresh new uniforms come as the airline celebrates its 20th birthday in May, adding to its investment in new aircraft, new routes, and new cabins for our international widebody fleet.

Uniform changes after 20 years

Ms Smart said she drew inspiration for the design from the sunset as seen out of an aircraft window, adding the colours are also reflective of the airline’s 20-year history.

“The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like

pieces one might instinctively pack for a holiday, whether it’s a linen jacket and cotton chinos,

a shirt dress, or a smart polo.”

She said they also focused on the anticipation of the destination, “the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination”.

Jetstar Cabin crew manager, Kat Vass who was part of the project said she can’t wait to show off the new uniforms through the terminals and on-board.

“We have worked on developing our new uniforms for some time now, testing them

extensively both on the ground and in the air,” she said.

“The new uniforms are professional, comfortable and designed with so much care and

thought.”

The old uniforms will be sustainably disposed of in partnership with BlockTexx which

uses recycling technology to turn textiles into raw materials that are used to create new

products.

Three uniform options

Stellar collection — A blue shirt dress that features the Jetstar star print in orange. It also comes with a smart-casual orange blazer. The blazer has undergone a total transformation, now featuring a “fresh silhouette and a new, luminous shade of orange”, while the blue option is a modern classic.

The collection also features trousers, skirt and shirt which is a “calming blue hue and is edged with a fine orange trim”. To complete the look is a belt which has been described to give a “sporty edge” with its stripe detailing and elasticised design.

Horizon — this collection features alinen-look blazer, coupled with a classic tailored shirt, and matched with both classic and tapered fit pants. Similar to Stellar, it features a “sporty belt”, with stripe detailing.

Pilot collection — A “sleek new tailored suit”, with a sharp modern cut in navy, paired with a slimline tie. In response to crew feedback, it’s also overhauled the look of the airline’s epaulets, braids and wings badges “to ensure a consistently professional look”.

Leave a Comment