Analysts believe that GTA 6 could mark a major turning point for the video game industry

Summary

  • Analysts believe Grand Theft Auto 6 could cost $80 to $100.

  • Grand Theft Auto 6's increase in prices for triple-A games could set a new trend in the industry.

  • Analysts are predicting Grand Theft Auto 6 will bring in a massive $3.2 billion in first-year sales.

An industry analyst has suggested that Rockstar Games could increase the price Grand Theft Auto 6 from the usual $70 to $80 or even $100, which would then also allow the rest of the market to increase their prices. Grand Theft Auto 6 is undoubtedly the most anticipated video game of the last decade, and with rumors suggesting that the title could have a ridiculous budget, there is growing concern among fans that it could be the first title to command more than the usual triple price -A-Video demands play.

The first trailer for Grand Theft Auto 6 was released in December 2023, but developer and publisher Rockstar Games has been silent on the radio since then. Although the monumental title is set to release this fall, the studio hasn't released any new screenshots, trailers, or even a bit of information in over a year. Rockstar's silence has caused fans to come up with crazy theories about it Grand Theft Auto 6Some are even speculating that the title will be delayed until 2026. Luckily, there's nothing official on the latter yet, as Rockstar's parent company Take-Two Interactive has repeatedly reiterated the game's fall 2025 release window.

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Analysts say Grand Theft Auto 6 could make video games more expensive

In a new presentation titled “The State of Video Gaming in 2025,” investment analyst and researcher Matthew Ball discussed the future of video games. From AI to the recently announced Switch 2, this extensive research analyzed almost everything in the video game world. Towards the end of the presentation, Ball discussed the possibility of a price increase by Take-Two Interactive Grand Theft Auto 6 to $80 or $100. The analyst said there is “hope” that Take-Two will raise the price next time Grand Theft Auto and thereby break through an important price barrier “so that the rest of the market can also climb upwards”. If Ball is correct, this means Grand Theft Auto 6 could set a trend for the rest of the video game industry as other triple-A titles also increase their price from the usual $70.

The last time gamers saw a price increase was shortly after the release of the current generation of consoles, PlayStation 5 and Xbox Series X/S. Title like NBA 2K21 increased the price of current-gen versions by $10, sparking outrage in the community. Randomly, NBA 2K21 was one of the first titles to hit the market, priced at $70, and is published by 2K, a subsidiary of Take-Two Interactive. While the company's CEO defended the price increase, citing the continued rise in development costs as the main reason for the additional $10, it shows that Take-Two is not afraid to break the mold and embrace new (albeit controversial) trends to set.

Analysts have already predicted huge financial returns Grand Theft Auto 6 in the first 12 months, which could be even more than expected if Take-Two decides to abandon its usual $70 price tag. Analysts are currently predicting this Grand Theft Auto 6 will generate a whopping $3.2 billion in its first year, with $1 billion coming from pre-orders alone. Given the monumental success of Grand Theft Auto 5 and the great excitement surrounding his successor would not be a big surprise Grand Theft Auto 6 make billions in the first year, especially with an increased price.

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